Without finding your correct target audience you cannot hope to gain the best results out of the campaigns that you do. However, in order to find out your correct target audience, you also need to follow certain methods that will give you the right quantitative results. Here are some of the ways in which you can try to find out your correct target audience on social media.
One way would be to most certainly obtain the help of professionals based on where you are located; for example, a good digital marketing agency Melbourne. These professionals will not only know you can keep track of the amount of traffic that you get but also what market you should be advertising to and how it needs to be done in order for you to succeed in your campaigning. You can learn to do the same over time but in the beginning it would be wise to give this responsibility to somebody who is skilled at it.
Find Your Audience
If you are going to do a bit of research into finding your audience, what you can do is to ask questions that would identify them. For example, questions like what age groups would they be? What would their average income be? What are their shared common values are perfect for you to gain a fundamental knowledge of them?These are not the only questions though. The kind of identification questions will depend to a great extent on the kind of product or service that you are offering. If for example, you cater to luxury holiday-goers, your ideal market would be one that is slightly older and has access to a higher level of income and also most of the time would not be travelling with kids. If you are consulting a professional, they will most probably give you a questionnaire to answer through which you will be able to give them an idea of your perfect audience fit.
Find Your Channels
Once you are done with finding the best possible audience fit, you now need to focus your attention on finding the right channels for your brand. Again your consulting professionals will be able to help you out on this as well, but you also need to know something in order to understand whether what they are recommending is right for you or not. Also make sure that once your channels have been chosen, the content creation for each medium will have to sticky by the specifics that are needed for that channel. You cannot use the post that you made for Facebook on Instagram, Twitter and LinkedIn all at the same time. There are different character limits or text rules and things that need to come in like hashtags depending on the channel that you are using.
Carry Out a Small Survey Of Your Customers
Instead of doing everything else apart from actually getting customer feedback you can directly ask your customers at the present about their relationship with social media. For example ask them the following questions; what is their favourite social media site, do they read blogs regularly and what kind of pages or people do they follow on social media? You can use Google forms to collect their input.